Dimensions of corporate citizenship and its impact on customer loyalty : an applied study to the customers of the mobile companies in Dakahlia Governorate
Joint Authors
Abd al-Qadir, Marwah A. M.
Hasan, Hind S. H.
Abd al-Qadir, Ahmad A. M.
Source
Scientific Journal for Economic and Commerce
Issue
Vol. 48, Issue 3 (30 Sep. 2018), pp.497-521, 25 p.
Publisher
Ain Shams University Faculty of Commerce
Publication Date
2018-09-30
Country of Publication
Egypt
No. of Pages
25
Main Subjects
Abstract EN
The objective of this applied study is to identify the impact of adopting corporate citizenship practices of Egyptian mobile service companies on the customer loyalty through a questionnaire to analyze opinions of a random sample for customers of these companies in Dakahlia Governorate.
Much literature has agreed that corporate citizenship has four aspects of application: Economic citizenship, legal citizenship, ethical citizenship, and philanthropic citizenship, which were adopted in designing the conceptual framework of this study.
The findings of the study indicate many points of importance, the most important of which is nullifying the main hypothesis of the study, which is “no significant impact of corporate citizenship dimensions on the customer loyalty.” The findings have indicated that there is a significant independent impact of each of the four corporate citizenship dimensions on the loyalty of the mobile company customers.
American Psychological Association (APA)
Abd al-Qadir, Marwah A. M.& Hasan, Hind S. H.& Abd al-Qadir, Ahmad A. M.. 2018. Dimensions of corporate citizenship and its impact on customer loyalty : an applied study to the customers of the mobile companies in Dakahlia Governorate. Scientific Journal for Economic and Commerce،Vol. 48, no. 3, pp.497-521.
https://search.emarefa.net/detail/BIM-940883
Modern Language Association (MLA)
Abd al-Qadir, Marwah A. M.…[et al.]. Dimensions of corporate citizenship and its impact on customer loyalty : an applied study to the customers of the mobile companies in Dakahlia Governorate. Scientific Journal for Economic and Commerce Vol. 48, no. 3 (2018), pp.497-521.
https://search.emarefa.net/detail/BIM-940883
American Medical Association (AMA)
Abd al-Qadir, Marwah A. M.& Hasan, Hind S. H.& Abd al-Qadir, Ahmad A. M.. Dimensions of corporate citizenship and its impact on customer loyalty : an applied study to the customers of the mobile companies in Dakahlia Governorate. Scientific Journal for Economic and Commerce. 2018. Vol. 48, no. 3, pp.497-521.
https://search.emarefa.net/detail/BIM-940883
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-940883