دور إدارة معرفة الزبون في تحقيق الجودة المدركة : دراسة تحليلية لآراء عينة من طلبة قسم طب الأسنان في كلية ابن حيان الجامعة

Abstract EN

The current research aims to reveal the nature of the role that the knowledge management department can play in achieving the perceived quality.

Researchers propose customer knowledge management to achieve perceived quality.

Customer knowledge management is defined as processes that relate to identifying, acquiring and using knowledge from outside the external boundaries of the university in order to create value for the organization.

Parents and foreign employment destinations).

The researchers distributed (130) questionnaire randomly to the students of the fourth and fifth stages in the Department of Dentistry at Ibn Hayyan University College and the number (165) students for the fifth stage (149) students for the fourth stage was the number of questionnaires valid for statistical analysis (112) questionnaire It has been analyzed using the advanced statistical program SmartPLS and the current research is pioneering in its subject as it deals with important variables that would shed light on how to achieve the perceived quality in Iraqi educational organizations also characterized by the adoption of a set of advanced tools in the analysis of its data to reach the results of Dokki The research has come to a number of conclusions, the most important of which is that the dimensions of customer knowledge management (knowledge about the customer, knowledge of the customer, knowledge about the customer) strongly and directly affect the realization of perceived quality, the research also made a set of recommendations to take advantage of the potential provided by Manage customer knowledge in achieving and enhancing perceived quality in educational organizations