The importance of the public relations officer in the crises management at skikda port company
Author
Source
Revue Reformes Economiques et Intégration En Economie Mondiale
Issue
Vol. 14, Issue 1 (30 Apr. 2020), pp.266-279, 14 p.
Publisher
Publication Date
2020-04-30
Country of Publication
Algeria
No. of Pages
14
Main Subjects
Topics
Abstract EN
This study aims to explore the importance of the public relations PR officer and his impact on crises management at Skikda Port Company.
For this, the study opted for a descriptive approach by conducting an elaborated on 24 expressions spread over the officers of the Public Relations Department at this company.
Through the field survey and the application of some analysis methods, the results show that the PR officers have effective roles in crisis management, due to their communicative skills and their personal features.
Abstract FRE
Cette étude vise à explorer l’importance de l’agent des relations publiques et son impact sur la gestion des crises à Skikda Port entreprise.
Pour cela, l’étude a opté pour une approche descriptive en réalisant un élaboré sur 24 expressions réparties sur les officiers de la Direction des Relations Publiques de cette entreprise.
Grâce au sondage sur le terrain et à l’application de certaines méthodes d’analyse, les résultats montrent que les agents de RP jouent un rôle efficace dans la gestion de crise, en raison de leurs compétences communicatives et de leurs caractéristiques personnelles.
American Psychological Association (APA)
Ayyub, Amal. 2020. The importance of the public relations officer in the crises management at skikda port company. Revue Reformes Economiques et Intégration En Economie Mondiale،Vol. 14, no. 1, pp.266-279.
https://search.emarefa.net/detail/BIM-987570
Modern Language Association (MLA)
Ayyub, Amal. The importance of the public relations officer in the crises management at skikda port company. Revue Reformes Economiques et Intégration En Economie Mondiale Vol. 14, no. 1 (2020), pp.266-279.
https://search.emarefa.net/detail/BIM-987570
American Medical Association (AMA)
Ayyub, Amal. The importance of the public relations officer in the crises management at skikda port company. Revue Reformes Economiques et Intégration En Economie Mondiale. 2020. Vol. 14, no. 1, pp.266-279.
https://search.emarefa.net/detail/BIM-987570
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 278-279
Record ID
BIM-987570
