دور خبرات العملاء الإلكترونية في تحقيق رضا مرضى المستشفيات الخاصة بمدينة المنصورة عبر تطبيق و اتس آب و موقع الفيسبوك

الملخص EN

This research aimed to investigate the effect of dimensions Online Customer Experience on Satisfaction across Social Media; Data were collected from 158 WhatsApp customers.

The research found that there is an effect to dimensions Online Customer Experience (interactive experience, Pragmatic experience, sensory experience, emotional experience, cognitive experience, behavioral experience, and relationship experience) on patient satisfaction across WhatsApp, The most important recommendations was the development of the public relations department in hospitals and give them