رأس المال البشري و دوره في الاحتفاظ بالزبون : بحث تطبيقي في شركة آسيا سيل للاتصالات
Other Title(s)
Human capital and its role in customer retention : applied research in Asia cell company for communication
Author
Source
مجلة كلية الرافدين الجامعة للعلوم
Issue
Vol. 2021, Issue 50 (31 Dec. 2021), pp.138-149, 12 p.
Publisher
al-Rafidain University College
Publication Date
2021-12-31
Country of Publication
Iraq
No. of Pages
12
Main Subjects
Topics
- Capital
- Human resources
- Applied research
- Statistics
- Skills
- Complaints(Civil procedure)
- Customers
- Standard deviations
- Telecommunications companies
Abstract EN
The research aims to measure the dimensions of human capital represented by (knowledge, experience, skill, and creativity) and the extent of their impact on customer retention, as the research problem revolves around the weakness of the human capital capacity of Asia Cell Communications in retaining the customer due to neglecting customer complaints.
As the research sample consisted of a group of managers and officials in Asia Cell Communications Company, and the questionnaire tool was used to collect and analyze data.
The number of questionnaires reached (56), and by using a set of statistical methods represented by the arithmetic mean, standard deviation, correlation coefficient, simple and multiple regression coefficient, using the statistical program (SPSS) and the spreadsheet program (Excel).
The research reached many results, the most important of which is the effect of human capital on customer retention, and this result reflects the company's ability to focus on the skills of its employees and increase their knowledge and innovation through participating in the activities held by peer companies to benefit from the diversity of their experiences.
American Psychological Association (APA)
الحديثي، نور حسين فخري. 2021. رأس المال البشري و دوره في الاحتفاظ بالزبون : بحث تطبيقي في شركة آسيا سيل للاتصالات. مجلة كلية الرافدين الجامعة للعلوم،مج. 2021، ع. 50، ص ص. 138-149.
https://search.emarefa.net/detail/BIM-1358690
Modern Language Association (MLA)
الحديثي، نور حسين فخري. رأس المال البشري و دوره في الاحتفاظ بالزبون : بحث تطبيقي في شركة آسيا سيل للاتصالات. مجلة كلية الرافدين الجامعة للعلوم ع. 50 (2021)، ص ص. 138-149.
https://search.emarefa.net/detail/BIM-1358690
American Medical Association (AMA)
الحديثي، نور حسين فخري. رأس المال البشري و دوره في الاحتفاظ بالزبون : بحث تطبيقي في شركة آسيا سيل للاتصالات. مجلة كلية الرافدين الجامعة للعلوم. 2021. مج. 2021، ع. 50، ص ص. 138-149.
https://search.emarefa.net/detail/BIM-1358690
Data Type
Journal Articles
Language
Arabic
Notes
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Record ID
BIM-1358690