دور السلوك و المكاسب المهنية للموظفين في البنك في ثقة العملاء : دراسة ميدانية بالبنوك بمدينة تلمسان

Abstract EN

This study aims to highlight the role of the behavior and professional gains of employees in the bank in the customer's trust.

The study has been identified through a dependent variable (the level of customer trust in the bank) and an independents variable (the behavior and professional gains of bank employees).

To achieve the above objectives, a questionnaire was developed and distributed to a sample of clients in the banks located in Tlemcen, furthermore the SPSS Ver 23 was used to test hypotheses.

The study concluded that the behavior and professional gains of employees in the bank has a positive impact on the level of customer trust towards the bank that dealing with, and there is a role of behavior and professional gains of the bank's employees with about (47.

8%) (39.

3%) – respectively- on the level of customer trust towards the banks in question.