تحليل آثر منصات التواصل الاجتماعي على أداء إدارة العلاقة مع العملاء الاجتماعية : دراسة ميدانية من وجهة نظر عينة طلبة المركز الجامعي مغنية

Abstract EN

This study aimed to investigate the impact of Social Media Platforms on Customer Relationship Management Social through three basic dismensions: Social Realtionship, Customer Service and Social Marketing.

To achieve the objectives of the study, we relied on the descriptive approach in the theoretical framework.

On the practical side, the analytical technique was used, through a field study include studies at the university centre o Maghnia, in which we relied on the survey questionnaire as a main tool for collecting information, and analyze it using SPSSv.

24The results showed that social media platforms from the students' point of view are still ineffective in improving the performance of social customer relationship management