Building agent-customer relationship in the Takaful industry : a framework of Islamic relationship marketing
Joint Authors
Razali, Siti Salwani
Salih, Muhammad Marhanum Che
Abd Allah, Nurdianawati Irwani
Source
ISRA International Journal of Islamic Finance
Issue
Vol. 4, Issue 1 (30 Jun. 2012), pp.81-97, 17 p.
Publisher
International Shari'ah Research Academy for Islamic Finance
Publication Date
2012-06-30
Country of Publication
Malaysia
No. of Pages
17
Main Subjects
Economy and Commerce
Marketing
Financial and Accounting Sciences
Islamic Studies
Topics
- Islamic jurisprudence
- Islamic economics
- Financial institutions
- Islam
- Knowledge
- Interdependence
- Marketing
- Behaviour
- Technology
- Ethics
- Communication technology
- Islamic World
- Malaysia
- Religious aspects
- Customers
- Financial services industry
- Islamic Banks
Abstract EN
The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature over the last three decades.
The literature indicates the significance of maintaining long-term relationship with customers, especially these days.
The questions that then arise are: what are the antecedents that significantly contribute to building and maintaining a long-term buyer-seller relationship, and what are the outcomes of a strong buyer-seller relationship ? Dis cussions of relationship marketing have even gained popularity in the Asian literature since 2000; yet research conducted on the issue of Malaysian Islamic financial institutions is very scarce.
The existence of a gap in the Asian literature on this topic has led the researchers to develop a suitable theoretical framework of Islamic relationship marketing for Islamic financial institutions, particularly the takaful industry.
The study expects that the framework of Islamic relationship marketing will be a reference material for players in the takaful industry in strengthening their relationship with their customers.
Indee d, a strong agent-customer relationship will ensure the development of the takaful industry in the future.
American Psychological Association (APA)
Salih, Muhammad Marhanum Che& Abd Allah, Nurdianawati Irwani& Razali, Siti Salwani. 2012. Building agent-customer relationship in the Takaful industry : a framework of Islamic relationship marketing. ISRA International Journal of Islamic Finance،Vol. 4, no. 1, pp.81-97.
https://search.emarefa.net/detail/BIM-717652
Modern Language Association (MLA)
Razali, Siti Salwani…[et al.]. Building agent-customer relationship in the Takaful industry : a framework of Islamic relationship marketing. ISRA International Journal of Islamic Finance Vol. 4, no. 1 (Jun. 2012), pp.81-97.
https://search.emarefa.net/detail/BIM-717652
American Medical Association (AMA)
Salih, Muhammad Marhanum Che& Abd Allah, Nurdianawati Irwani& Razali, Siti Salwani. Building agent-customer relationship in the Takaful industry : a framework of Islamic relationship marketing. ISRA International Journal of Islamic Finance. 2012. Vol. 4, no. 1, pp.81-97.
https://search.emarefa.net/detail/BIM-717652
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 96-97
Record ID
BIM-717652