Factors affecting the adoption of mobile services in the Libyan banking sector : qualitative evidence
Author
Source
El-Hakika (The Truth) Journal for Social And Human Sciences
Issue
Vol. 2016, Issue 38 (30 Sep. 2016), pp.1-30, 30 p.
Publisher
Publication Date
2016-09-30
Country of Publication
Algeria
No. of Pages
30
Main Subjects
Topics
Abstract EN
Mobile services have been a huge success in terms of adoption volume by most global banks.
In this paper, we review existing literature on customers who have adopted this service and highlight the capability of mobile services.
The purpose of this paper is to fill a gap in the literature and to investigate M-services adoption and usage in the Libyan banking sector to measure the level of those factors against M-services usage and adoption.Fifteen semi-structured interviews were conducted to collect data from a sample of Libyan citizen participants in Australia who have banking accounts and experience with the Libyan banking sector.
These sample sizes of Libyan customers were drawn from a population in different cities of Australia and this paper has used the manual technique to analyse the data collected.
The findings of interviews provide useful insight for banks in developing appropriate and real strategies to meet customer’s needs, and further, to maintain and increase the degree of adoption with M- services.
American Psychological Association (APA)
al-Jahwash, Fuad Umran. 2016. Factors affecting the adoption of mobile services in the Libyan banking sector : qualitative evidence. El-Hakika (The Truth) Journal for Social And Human Sciences،Vol. 2016, no. 38, pp.1-30.
https://search.emarefa.net/detail/BIM-774883
Modern Language Association (MLA)
al-Jahwash, Fuad Umran. Factors affecting the adoption of mobile services in the Libyan banking sector : qualitative evidence. El-Hakika (The Truth) Journal for Social And Human Sciences No. 38 (Sep. 2016), pp.1-30.
https://search.emarefa.net/detail/BIM-774883
American Medical Association (AMA)
al-Jahwash, Fuad Umran. Factors affecting the adoption of mobile services in the Libyan banking sector : qualitative evidence. El-Hakika (The Truth) Journal for Social And Human Sciences. 2016. Vol. 2016, no. 38, pp.1-30.
https://search.emarefa.net/detail/BIM-774883
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 24-30
Record ID
BIM-774883