Rendering of culture-bound references from English into Arabic: subtitling and dubbing of personal names in children's cartoons

Abstract EN

Although children's animated cartoons constitute a major part of the audio-visual material available to children in the Arab world, this area of translation studies has not been extensively researched.

This paper investigates the cultural problems associated with the dubbing and subtitling of names in children’s cartoons into Arabic.

The data is derived from three Disney cartoons dubbed and subtitled from English into Arabic.

The data analysis is based on Pedersen’s (2005) model.

The results indicate that the strategies used in dubbing are mainly target language oriented, whereas those used in subtitling are largely source language oriented.