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نتائج البحث

   (651 - 700 من 850)
مقالات

L'engagement des consommateurs dans les communautés virtuelles des marques: une analyse par l'approche netnographique

By: Lunisi, Abd al-Malik; Saidani, Amal. Revue Dirassat Iqtissadiya. Vol. 9, no. 1 (Jun. 2022), pp.383-403, 21 p.

Subjects: Algeria; Consumers; Society; Trademarks; Virtual reality

أوراق مؤتمرات

Le contenu de marque, ses dimensions, et son influence sur les attitudes de l’audience

By: Hashimi Kimoushe, Nadiah; Bu Difa, Hakimah. الملتقى العلمي الدولي حول: اقتصاد المنصات الرقمية: فرص وتحديات (2022 :الجزائر) Revue Le Manager. Vol. 9, no. 2 (Special issue conference) (2022), pp.485-517, 33 p.

Subjects: Consumer behaviour; Marketing; Trademarks

مقالات

Cultiver son image de marque grâce au mécénat

By: Birkun, Kahinah. International Journal of Social Communication. Vol. 9, no. 3 (Sep. 2022), pp.533-557, 25 p.

Subjects: Advertising; Competition; Islam; Propaganda; Trademarks

مقالات

Advertising strategies for maintaining nation brand equity in times of crisis : Egyptian tourism advertising campaigns as a model

By: Fakhri, Nansi Abd Allah Muhammad. International Design Journal. Vol. 12, no. 5 (2022), pp.243-260, 18 p.

Subjects: Advertising; Advertising campaigns; Tourism sector; Trademarks

مقالات

The role of word of mouth in experiential advertising : an empirical study in emerging markets

By: Atif, Hanan. International Design Journal. Vol. 12, no. 5 (2022), pp.217-224, 8 p.

Subjects: Advertising; Marketing strategy; Trademarks

مقالات

Le toponyme en onomastique commerciale Algérienne d’Aujourd’Hui : le cas de l’Agroalimentaire

By: Shafi, Lamya. Journal of Human Resources Development. Vol. 17, no. 2 (Jun. 2022), pp.791-807, 17 p.

Subjects: Algeria; Food industry; Geographical names; Trademarks

مقالات

Analyse des stratégies marketing des entreprises Algériennes face aux marques étrangères : cas de l'entreprise C and H unité de Bejaia

By: Sulaymani, Radyah; Bu Karif Jumah, Nuwarah. Administrative and Financial Sciences Review. Vol. 6, no. 1 (Jun. 2022), pp.616-635, 20 p.

Subjects: Bejaia (State); Corporations; Marketing strategy; Trademarks

مقالات

Content Marketing : the influence of content strategies on consumer online engagement behavior

By: Hashimi Kimoushe, Nadiah; Amalu, Wafa Halil. Revue Algérien de Développement Économique. Vol. 9, no. 1 (Jun. 2022), pp.397-411, 15 p.

Subjects: Consumer behaviour; Internet; Marketing; Trademarks

مقالات

Le rôle de la diffusion d'informations sociétales sur la réputation perçue de l'entreprise et son image de marque : le cas de l'entreprise cevital

By: Traki, Dalila; Bu Krif, Musa. Algerian Journal of Research and Studies. Vol. 5, no. 2 (Apr. 2022), pp.819-832, 14 p.

Subjects: Community participation; Trademarks

مقالات

Identification des e-influenceurs avant la mise en place d'une stratégie de communication digitale par les marques Algériennes sur Instagram

By: Fadil, Linda; Abduh, Amirah; Saidani, Amal…[et al.]. International Journal of Social Communication. Vol. 9, no. 1 (Mar. 2022), pp.69-79, 11 p.

Subjects: Algeria; Business; Communication media; Digital communications; Trademarks

مقالات

Gestion de crise et communication : le cas de la marque des smartphones Huawei

By: Akhinaq, Uthman; Radif, Mustafa; Bissiba, Abd al-Qadir. Revue de l’Innovation et Marketing. Vol. 9, no. 1 (Jan. 2022), pp.707-725, 19 p.

Subjects: Algeria; Communication; Crisis management; Smartphones; Trademarks

مقالات

Evaluating innovation activities in hotels using importance performance analysis

By: Ibrahim, Yasir; Abbas, Tamir Muhammad; Fahmi, Nuran S.. Journal of the Faculty of Tourism and Hotels-University of Sadat City. Vol. 5, no. 2, p. 1 (Dec. 2021), pp.108-127, 20 p.

Subjects: Hotel industry; Marketing; Performance appraisal; Trademarks; Variance analysis

مقالات

Effect of internal brand communication on organizational citizenship behavior of employees in hotels

By: Gharib, Raniya Hafiz; Umar, Abd al-Munim; Salimah, Adil. Journal of the Faculty of Tourism and Hotels-University of Sadat City. Vol. 5, no. 2, p. 2 (Dec. 2021), pp.147-165, 19 p.

Subjects: Data analysis; Organizational citizenship; Quantitative research; Regression analysis; Trademarks

مقالات

The use of electronic customer relationship management (E-CRM)‎ features through hotel' website to enhance customer loyalty and brand image

By: Ibrahim, Yasir; Abbas, Tamir Muhammad; Kamal, Muhammad Ahmad. Journal of Association of Arab Universities for Tourism and Hospitality. Vol. 21, no. 1 (Dec. 2021), pp.103-125, 23 p.

Subjects: Customer relations; Hotels; Imagination; Trademarks; Web sites

مقالات

A measurement model of brand image and perceived quality

By: Hallouz, Muhammad Amin; Hachemaoui, Kamil. Journal of Contemporary Business and Economic Studies. Vol. 4, no. 2 (2021), pp.652-664, 13 p.

Subjects: Consumer behaviour; Trademarks

مقالات

The impact of online communities-based social customer relationship management (s-crm)‎ on customer loyalty and brand image on hotels

By: Ahmad, Yasir Ibrahim; Abbas, Tamir Muhammad; Kamal, Muhammad Ahmad. Journal of Association of Arab Universities for Tourism and Hospitality. Vol. 21, no. 2 (Dec. 2021), pp.206-232, 27 p.

Subjects: Customer relations; Hotels; Social media; Social networking Web sites; Trademarks

مقالات

La marque, un référent d'une identité égaré

By: Usman, Asma. Anthropologia. Vol. 7, no. 2 (2021), pp.368-388, 21 p.

Subjects: Marketing; Trademarks

مقالات

The role of parasitic competition in a protecting famous trademark

By: Bendriss, Halimah; Laurad, Nuaymah. Research in Contracts and Business Law. Vol. 6, no. 4 (Dec. 2021), pp.576-592, 17 p.

Subjects: Algeria; Celebrities; Competition; Law; Trademarks

مقالات

Color visual communication to create brand space identity in interior design

By: Salim, Dalia Muhammad Izzat; al-Shakhs, Ahmad. Journal of Architecture, Arts and Humanistic Science. Vol. 6, no. 30 (Nov. 2021), pp.557-572, 16 p.

Subjects: Feeds; Interior decoration; Mobile phones; Research methods; Trademarks

مقالات

Nom de domaine et marque commerciale : conflit et solutions etude comparative, cas de l'Algérie

By: Lirari, Nawal. Voix de la Loi. Vol. 8, no. 1 (Nov. 2021), pp.1430-1450, 21 p.

Subjects: Communication media; Trademarks

مقالات

Enhancing the effectiveness of branding and packaging design for supporting civil society during the Covid-19 pandemic

By: Ahmad, Khulud Khalid; Amir, Wisam Mihasib. International Design Journal. Vol. 11, no. 5 (Sep. 2021), pp.23-34, 12 p.

Subjects: Civil society; Nongovernmental organizations; Packaging; Social responsibility; Trademarks

مقالات

Quality evaluation of some bottled waters available in Iraqi market

By: Rashid, Muhammad A.; Karim, Najm O.. Journal of Engineering and Sustainable Development. Vol. 25, no. 4 (2021), pp.13-22, 10 p.

Subjects: Bottled water; International standards; Trademarks; Water quality

مقالات

Guerrilla advertising strategies a theoretical approach

By: Uthman, Huda. Journal of Architecture, Arts and Humanistic Science. Vol. 6, no. 28 (Jul. 2021), pp.657-685, 29 p.

Subjects: Commercial correspondence; Guerrilla warfare; Trademarks; Video games; Viral marketing

مقالات

Factors driving higher engagement rates of digital video advertising

By: Aboud, Dina G.. Journal of Architecture, Arts and Humanistic Science. Vol. 6, no. 28 (Jul. 2021), pp.620-631, 12 p.

Subjects: Customer relations; Electronic advertising; Mobile phones; Multimedia systems; Trademarks

مقالات

Limits to the legitimate use of trademarks under the Egyptian law

By: Sarhan, Samar al-Sayyid Ali Uthman. Journal of Intellectual Property and Innovation Management. Vol. 4, no. 3 (Jul. 2021), pp.130-146, 17 p.

Subjects: Business; Egypt; Law; Trademarks

مقالات

A structural model of the impact of brand experience on brand loyalty through customer satisfaction

By: Narimane, Gouacem; lahcen, Ata Allah. International Journal of Economic Performance. Vol. 4, no. 1 (2021), pp.292-307, 16 p.

Subjects: Consumer satisfaction; Trademarks

مقالات

The brand distentions and the extent of its effect on the purchase decision : an exploratory study for a sample of consumer of nissan motor cars company in Turkey

By: Maruf, Anas Man. Journal of Tanmiat al-Rafidain. Vol. 40, no. 130 (Jun. 2021), pp.349-365, 17 p.

Subjects: Consumer behaviour; Purchasing; Trademarks; Turkey

مقالات

Relationship between intellectual property and public order

By: Abd, Andalus Hamid. Academic Journal of Legal and Political Research. Vol. 5, no. 1 (2021), pp.279-292, 14 p.

Subjects: Higher education; Intellectual property; Research; Right to property; Trademarks

مقالات

The role of supplementary services in enhancing customer-based brand equity : an applied study on five star hotels in Cairo City

By: Nafi, Wajih; al-Hurani, Wisam Hamdan Ahmad. [Journal of the Faculty of Arts]. Vol. 9, no. 1 (Jun. 2021), 32 p.

Subjects: Brand loyalty; Factor analysis; Future studies; Statistics; Trademarks

مقالات

The impact of innovative marketing on the organization's reputation by mediating the brand : field research in the oil marketing company (SOMO)‎

By: Jawad, Ayah Shahin; al-Raibawy, Sadun Hammud Juthayr. Journal of Economics and Administrative Science. Vol. 27, no. 128 (2021), pp.1-28, 28 p.

Subjects: Employees; Field research; Researchers; Trademarks; Woman workers

مقالات

Pour une analyse sociolinguistique des enseignes commerciales de la ville d'el-Bayadh

By: Hamitu, Yusra; Rimmas, Baghdad. Revue Elinsan Wa Elmadjal. Vol. 7, no. 1 (Jun. 2021), pp.320-334, 15 p.

Subjects: Algeria; Foreign languages; French language; Sociolinguistics; Trademarks

مقالات

Developing criteria for Egyptian sportswear brand personality

By: al-Shaykh, Khalid Mahmud. Journal of Architecture, Arts and Humanistic Science. Vol. 6, no. 26 (Mar. 2021), pp.626-636, 11 p.

Subjects: Clothing industry; Persons; Trademarks

مقالات

Enhancing mobile advertising performance using new creative formats of digital video advertising

By: Aboud, Dina G.. Journal of Architecture, Arts and Humanistic Science. Vol. 6, no. 26 (Mar. 2021), pp.612-625, 14 p.

Subjects: Advertising; Electronic advertising; Mobile phones; Trademarks; Virtual reality

مقالات

Interactive graphics advertising digital product to enrich the identity and heritage : (analytical study on google search platform)‎

By: Jindi, Riham Muhammad Fahim. Journal of Architecture, Arts and Humanistic Science. Vol. 6, no. 25 (Jan. 2021), pp.530-547, 18 p.

Subjects: Arab world; Digital media; Heritage; Search engines; Trademarks

مقالات

Domestic small and medium apparel enterprises competition in developing markets

By: al-Shaykh, Khalid Mahmud. Journal of Architecture, Arts and Humanistic Science. Vol. 6, no. 25 (Jan. 2021), pp.469-479, 11 p.

Subjects: Clothing industry; Developing countries; Small enterprises; Small scale industry; Trademarks

مقالات

Le rôle de la personnalité dans la construction du capital de marque : etude du cas l'enterprise Algérienne "ENIEM"

By: Bu Ishah, Fawziyah; Lalawi, Umar. Economic Visions Review. Vol. 10, no. 2 (2020), pp.281-296, 16 p.

Subjects: Algeria; Personality; Trademarks

مقالات

Digital consumption : trends opportunities and obstacles

By: Hamdani, Muhammad; Maymun, Muadh; Bu Zaydah, Sawsan. Al-Bashaer Economic Journal. Vol. 6, no. 2 (Dec. 2020), pp.962-974, 13 p.

Subjects: Consumer behaviour; Consumer protection; Digital economy; Teleshopping; Trademarks

مقالات

The impact of commercial brand on furniture industry

By: al-Nabawi, Husayn Kamil; Tantawi, Diya al-Din; Abd al-Rahman, Ahmad Abd al-Azim. Journal of Architecture, Arts and Humanistic Science. Vol. 5, no. 24 (Nov. 2020), pp.532-540, 9 p.

Subjects: Finance; Multinational enterprises; Research methods; Researchers; Trademarks

مقالات

An innovative model for integrating biodiversity and heritage into designing visual identity of national parks : a case study of Alsoudah park, KSA

By: Al Zayid, Ali Nasir. Journal of al Azhar University : Engineering Sector. Vol. 15, no. 57 (Oct. 2020), pp.1016-1029, 14 p.

Subjects: Biological diversity; Case studies; Community participation; National parks; Trademarks

مقالات

The digital marking tools and its reflection on furniture industry

By: al-Nabawi, Husayn Kamil; Tantawi, Diya al-Din; Abd al-Rahman, Ahmad Abd al-Azim. Journal of Architecture, Arts and Humanistic Science. Vol. 5, no. 23 (Sep. 2020), pp.584-591, 8 p.

Subjects: Cultural factors; Research methods; Social media; Social networking Web sites; Trademarks

مقالات
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Exploring the usage of user-generated content advertising to build brand equity

By: Abbud, Dina Jamal. Journal of Architecture, Arts and Humanistic Science. Vol. 5, no. 23 (Sep. 2020), pp.557-573, 17 p.

Subjects: Marketing strategy; Social media; Social networking Web sites; Trademarks

مقالات

Brand content: le type de contenu comme moteur d'un bouche à oreille électronique « implicite », cas de la plateforme facebook

By: Hashimi Kimoushe, Nadiah; Laradi Alyush, Bahiyah. Revue des Sciences Economiques, de Gestion et Sciences Commerciales. Vol. 13, no. 2 (Special Issue) (2020), pp.161-174, 14 p.

Subjects: Facebook (Electronic resource); Trademarks

مقالات

Violation of trademarks in the digital environment

By: al-Said, Muhammad Muhammad. Journal of Intellectual Property and Innovation Management. Vol. 3, no. 5 (Jul. 2020), pp.37-67, 31 p.

Subjects: Administrative law; Social networking Web sites; Trademarks

مقالات

Espace urbain et représentations sociolinguistiques : cas des enseignes commerciales de la ville de Khenchela

By: Shibli, Sumayyah. Anthropologia. Vol. 6, no. 1 (2020), pp.157-170, 14 p.

Subjects: Khenchela (State); Trademarks; Urban anthropology

مقالات

Le marketing sportif : construire et gérer une marque sportive dans le contexte de la mondialisation et la transformation de l'industrie du sport

By: Bu Rubi, Thurayya. Les Cahiers du MECAS. Vol. 16, no. 1 (Jun. 2020), pp.51-63, 13 p.

Subjects: Globalization; Management; Marketing; Sports; Trademarks

مقالات

The impact of registration of a single color as a trademark on unfair competition: a comparative study

By: Ahmad, Awara A.. Journal of University of Human Development. Vol. 6, no. 1 (Mar. 2020), pp.27-34, 8 p.

Subjects: Colors; Competition; Iraq; Trademarks

مقالات

Trademark protection in light of the trips agreement, the provisions of the law and the jurisprudence of the UAE supreme courts

By: al-Husban, Mustafa. Revue Elmofaker. Vol. 15, no. 1 (special Issue) (Jan. 2020), pp.127-164, 38 p.

Subjects: Economic Structure; Economic systems; International trade; Trademarks; Union Supreme Court

مقالات

Perceptual map design of Algerian mobile telephony market

By: Bin Ali, Aminah. Revue Stratégie et Développement. Vol. 10, no. 1 (2020), pp.86-99, 14 p.

Subjects: Imagination; Mobile phones; Trademarks; Wireless communication systems

مقالات

Contemporary product packaging is good, but beware of its negative effects : evidence from a nostalgic brand

By: Sultan, Abd Allah Jawad. Arab Journal of Administrative Sciences. Vol. 27, no. 1 (Jan. 2020), pp.119-148, 30 p.

Subjects: Commodities; Consumers; Nostalgia; Trademarks

مقالات

Le pays d’origine de la marque et l’attitude du consommateur local : etude du marche de lubrifiant automobile Algerien

By: Bu Sad, Nait Ibrahim; Nuala, Maryam; Raqiq, Muhammad Khalifah. Revue des Économies Nord Africaines. Vol. 15, no. 21 (2019), pp.2-19, 18 p.

Subjects: Algeria; Consumers; Trademarks; Twentieth century; Twenty-first century

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