The implementation level of relationship marketing strategies in north upper Egypt hotels
By: Abd al-Mawjud, Muhammad T. A.; Ali, Muhammad Ahmad; Zaki, Muhammad Ahmad Adil. Journal of the Faculty of Tourism and Hotels-University of Sadat City. Vol. 4, no. 2, p. 2 (Dec. 2020), pp.21-41, 21 p.
Subjects: Cluster analysis; Customer loyalty; Marketing strategy; Standard deviations; Work motivations