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Arab Theses

The influence of using innovative marketing tools on real estate development companies performance in Jordan

By: al-Dibs, Ahmad Riyad. Master; Middle East University; 2020

Subjects: Jordan; Marketing; Real estate companies

Arab Theses

The impact of marketing tools on sales performance in the banking sector in Jordan

By: al-Junaydi, Rana Mazid. Master; Middle East University; 2020

Subjects: Banks; Jordan; Marketing; sales

Journal Articles

Influence de l'écopackaging sur les réponses comportementales des consommateurs : étude comparative des consommateurs algériens, québécois et français

By: Bin Khalifah Allah, Samira. Revue des Sciences Economiques, de Gestion et Sciences Commerciales. Vol. 13, no. 2 (Special Issue) (2020), pp.247-266, 20 p.

Subjects: Algeria; Consumers; France; Quebec (City)

Journal Articles

Key strategies for green marketing success

By: Meteli, Layla. International Journal of Economic Performance. No. 5 (Jun. 2020), pp.99-112, 14 p.

Subjects: Consumers; Environment; Green marketing; Green products

Journal Articles

Reviewing the implications of training for academic administration staff at central Michigan university

By: al-Juhani, Fadiyah Hamdan; Farid, David. Journal of Economics and Administrative Science. Vol. 26, no. 118 (Apr. 2020), pp.58-77, 20 p.

Subjects: Academic achievement; Development; Employees; Michigan (United States); Universities

Journal Articles

The role of key functions of Shariah governance in Islamic financial institutions (IFIs)‎

By: al-Nufli, Abd al-Rahman; Ali, Engku Rabiah Adawiah Engku. International Journal of Fiqh and Usul Al-fiqh Studies. Vol. 4, no. 1 (Jan. 2020), pp.98-107, 10 p.

Journal Articles

Attitudes towards the e-shopping for ready-made clothing in saudi arabia : an analytical study of yanbu governorate

By: al-Zahrani, Danya Ahmad; al-Dabbagh, Maha Abd Allah. International Design Journal. Vol. 10, no. 1 (Jan. 2020), pp.95-102, 8 p.

Subjects: Clothes; Economic development; Purchase decision; Yanbu al-Bahr (Province)

Journal Articles

Modèle de gouvernance et régulation du service de la gestion des déchets urbains en Algérie

By: Djemaci, Brahim; Nur al-Din, Najib; Bu Zaydi, Lamjad. International Journal of Economic Performance. No. 4 (Dec. 2019), pp.107-128, 22 p.

Journal Articles

L’état des lieux et perspectives des pratiques du marketing bancaire au niveau : des agences bancaires de la wilaya d’Oran

By: Kamil, Tcham; Bilqayid, Brahim; Redjem, Khalid. Journal of Financial, Accounting and Managerial Studies. Vol. 6, no. 4 (Dec. 2019), pp.562-578, 17 p.

Journal Articles

The impact of service quality and communication in developing customer loyalty : the mediating effect of customer satisfaction

By: Qasim, Ayid; al-Hakimi, Wail. Journal of Social Studies. Vol. 25, no. 4 (Dec. 2019), pp.137-172, 36 p.

Journal Articles

Measuring the range application of internal marketing for HRM philosophy in the public company for electrical and electronic industries

By: Kazim, Haydar Fadil; Jawad, Ala al-Din Burai. Journal of Economics and Administrative Science. Vol. 25, no. 116 (Dec. 2019), pp.111-126, 16 p.

Subjects: General Company for Electrical and Electronic Industries (Iraq); Human resource management; Inbound marketing; Iraq; electricity companies

Journal Articles

The reflection of the application TD-ABC approach on profits persistence : applied study in the general state of hydraulic industries factory of plastic

By: al-Ubaydi, Sabihah Barzan Farhud; Hadi, Rusul Istabraq. Journal of Economics and Administrative Science. Vol. 25, no. 116 (Dec. 2019), pp.226-261, 36 p.

Subjects: Activity-based costing; Cost accounting; General Company for Hydraulic Industries (Iraq); Iraq; Profits

Arab Theses

The impact of digital marketing via smartphones on consumers' e-purchase satisfaction : a case study on students of al-Yarmouk and Amman Arab Universities

By: al-Sharman, Tariq Abd Allah. Master; Amman Arab University; 2019

Subjects: Case studies; Consumer satisfaction; Internet marketing.; Jordan; University students

Journal Articles

Significant of viral marketing dimensions (Word of Toueh)‎ on buying fast food restaurants produets: case of Jordan

By: al-Majali, Malik. Mu'tah Lil-Buhuth Wad-Dirasat : Humanities and Social Sciences Series. Vol. 34, no. 6 (2019), pp.39-61, 23 p.

Subjects: Fast food restaurants; Jordan; Marketing; Viruses

Journal Articles

The effect of sports marketing on the sports institutions performance : a field study

By: Isa, Sayyid Ahmad al-Hajj; Thabit, Thabit Hasan. innovation creativity. Vol. 9, no. 1 (2019), pp.599-610, 12 p.

Subjects: Financial performance; Sports marketing

Journal Articles

La problématique de la distribution des médicaments en Algérie : cas : groupe Saidal

By: Bilidi, Abd al-Aziz; Shaybani, Aminah. Revue Maarif. Vol. 14, no. 2 (Dec. 2019), pp.385-404, 20 p.

Subjects: Drugs; Distribution; Industrial complex pharmaceutical Sidal (Algeria)

Journal Articles

Internal factors influencing effective marketing strategy implementation: a study of a sample of algerian firms

By: Hachemaoui, Kamil; Talib, Fatimah. Recherches Économiques et Managériales. Vol. 13, no. 26 (2019), pp.53-67, 15 p.

Subjects: Algeria; Internal factors; Marketing Strategy; Organization Structure

Journal Articles

Analytical study of digital marketing applications in Algerian hotels : a case study of 13 hotels in constantine Province

By: Uzayzi, Nadir; Buushshah, Mubarak. Journal of Financial, Accounting and Managerial Studies. Vol. 6, no. 2 (Special issue) (Dec. 2019), pp.47-61, 15 p.

Subjects: Case studies; Constantine (State); Hotels; Internet marketing.

Journal Articles

Creative strategy used in electronic advertising

By: Abd al-Aziz, Maha Mustafa Umar. al-Dar Research Journal for Sustainability. Vol. 4, no. 1 (Nov. 2019), pp.28-35, 8 p.

Subjects: Creativity; Internet advertising; Strategy

Journal Articles

De-marketing as a strategic tool for managing customer excessive demand within the shortage of environmental recourses of water : empirical study in Jordan

By: Azzam, Zakariyya Ahmad Muhammad. Global Journal of Economics and Business. Vol. 7, no. 1 (Aug. 2019), pp.105-119, 15 p.

Journal Articles

L’importance de la force de vente comme moyen de promotion marketing des produits touristiques en Algérie

By: Kanun, Bushra; Salah, Ilyas. Revue Stratégie et Développement. Vol. 9, no. 3 (2019), pp.397-416, 20 p.

Subjects: 21st. century; Algeria; Sales promotion; Tourist Services

Journal Articles

Exploring relationship marketing practices in hotel institutions through user generated reviews : an analysis of some TripAdvisor reviews in an Algerian hotel

By: Maouahib, Zerouati; Qattaf, Fayruz. Revue Stratégie et Développement. Vol. 9, no. 3 (2019), pp.84-104, 21 p.

Subjects: 21st. century; Algeria; Hotels; Marketing; TripAdvisor

Journal Articles

Ethic advertising at the Algerian alternative medicine company : the case from the standpoint of customers

By: Dilmi, Mustafa; Kurbali, Baghdad. Revue Stratégie et Développement. Vol. 9, no. 3 (2019), pp.123-142, 20 p.

Subjects: 21st. century; Algeria; Alternative medicine; Case studies; Marketing ethics

Conference Papers

Design and development of smart list : a mobile app for creating and managing grocery lists

By: Katuk, Norliza; Jayasangar, Tamilarasi; Yusuf, Yuhanis. International Conference on Computing and Informatics (7th : 2019 : Bangkok, Thailand) Baghdad Science Journal. Vol. 16, no. 2 (عدد خاص) (2019), pp.462-476, 15 p.

Journal Articles

Analyse diagnostique du marketing mix d’une banque islamique : cas : la banque Al Baraka d’Algérie

By: Ba Hmid, Asma. Revue des Sciences Economiques, de Gestion et Sciences Commerciales. Vol. 12, no. 1 (2019), pp.669-684, 16 p.

Subjects: Algeria; Barakah Bank (Algeria); Islamic banks; Marketing mix

Journal Articles

Origines, evolutions et alternatives du marketing mix

By: Fadil Yamina, Fawziyah. Academic Journal of Social and Human Sciences. No. 21 أ قسم العلوم الاقتصادية و القانونية (2019), pp.13-22, 10 p.

Subjects: Marketing mix

Journal Articles

The viral marketing (VM)‎ role in directing customer purchasing decisions regarding fast food in Egypt

By: Ghanim, Muhammad Salah. Journal of Association of Arab Universities for Tourism and Hospitality. Vol. 16, no. 1 (Jun. 2019), pp.80-89, 10 p.

Subjects: Consumer behavior; Egypt; Fast food; Purchase decision; Viral marketing

Journal Articles

The relationship between product mix elements and consumer buying behavior : a case of Jordan

By: Azzam, Zakariyya Ahmad Muhammad; Ali, Nafiz Nimr. Global Journal of Economics and Business. Vol. 6, no. 2 (Apr. 2019), pp.375-384, 10 p.

Subjects: Case studies; Consumer behavior; Jordan; Products; Purchase decision

Journal Articles

Effect of strategic agility dimensions on tourism marketing performance in Jordan case study on tourism companies in the Amman region

By: al-Quayyid, Marzuq Ayid. Mu'tah Lil-Buhuth Wad-Dirasat : Humanities and Social Sciences Series. Vol. 34, no. 2 (Apr. 2019), pp.13-36, 24 p.

Subjects: Amman; Tourism Companies; Tourism marketing

Journal Articles

The role of sustainable marketing in company’s strategy a case study of toyota motor corporation

By: Bin Shaykh, Maryam; Jafar, Hamzah. Revue Cahiers Economiques. Vol. 10, no. 1 (Mar. 2019), pp.548-560, 13 p.

Subjects: Competition; Marketing; Toyota Company

Journal Articles

E-CRM : une nouvelle révolution pour la relation client à l’ère de la digitalisation : cas d’optimum télécom Algérie (djezzy)‎

By: Zaydani, Karimah; Ali Zayyan, Muhannad Umar. Dirassat Journal Economic Issue. Vol. 10, no. 1 (Jan. 2019), pp.381-393, 13 p.

Subjects: 21st. century; Algeria; Case studies; Customer services; Social networking Web sites

Journal Articles

Marketing social et changement de comportement dans la santé publique en Algérie : vers une automédication responsable

By: Labiad, Naimah; Datusayd, Imad. Revue de l’Innovation et Marketing. Vol. 6, no. 1 (Jan. 2019), pp.215-235, 21 p.

Subjects: Algeria; Behavior modification; Health; Social marketing

Journal Articles

Marketing deception in mobile services : Study of a sample of mobile phone market operators in Ain El-Defla (Algeria)‎

By: Bakkushi, Karimah; Sharafawi, Muhammad; Qurashi, Halimah Sadiyah. Revue du Chercheur. Vol. 18, no. 1 (2018), pp.631-643, 13 p.

Subjects: 21st. century; Ain Defla (State); Marketing; Mobile phone

Journal Articles

Relation entre développement durable et marketing vert

By: Rajif, Nusayrah; Arabah, Rabah. Revue des Économies Nord Africaines. Vol. 14, no. 19 (2018), pp.13-22, 10 p.

Subjects: 21st. century; Algeria; Green marketing; Sustainable development

Journal Articles

Service recovery perceived by customers in Egyptian hotels with reference to gender

By: al-Sawai, Uthman; Fayyd, Samih. Journal of Association of Arab Universities for Tourism and Hospitality. Vol. 15, no. 2 (Dec. 2018), pp.59-64, 6 p.

Journal Articles

La marchabilite a constantine : entre le facteur environnement construit et la pratique de la marche (cas du centre-ville)‎

By: Hammudah, Hanan. Sciences et Technologie : Architecture et Sciences de la Terre. No. 48 (Dec. 2018), pp.19-29, 11 p.

Journal Articles

L’influence du developpement des transports sur les formes de mutation urbaine : cas de la ville de constantine

By: Diyabi, A.; Lazri, Y.. Sciences et Technologie : Architecture et Sciences de la Terre. No. 48 (Dec. 2018), pp.31-45, 15 p.

Arab Theses

The impact of mobile marketing means on charity donor behavior in Jordan

By: al-Qudah, Isra Abd al-Hamid. Master; Amman Arab University; 2018

Journal Articles

Vers la transformation digitale de la fonction marketing dans les PME algériennes : cas du MARKITOR et FCSCA

By: Diwani, Hila; Qurra, Amal; Shahidi, Muhammad. Revue des Sciences Economiques, de Gestion et Sciences Commerciales. Vol. 11, no. 2 (Dec. 2018), pp.483-495, 13 p.

Subjects: Algeria; Case studies; Marketing; Medium enterprises; Small-scale industries

Journal Articles

The impact of the advertising display on the brand image case study : Condor electronics

By: Bin Tumi, Amin; Juaydi, Khamisi. Journal of Financial, Accounting and Managerial Studies. Vol. 5, no. 2 (Dec. 2018), pp.436-462, 27 p.

Subjects: Algeria; Case studies; Commercial advertising; Condor Electronics (Berj Bou Arreridj, Algeria); Trademarks

Journal Articles

Le marketing des réseaux sociaux : un levier pour la promotion du tourisme local en Algérie

By: Burkani, Samir. International Journal of Economic Performance. No. 2 (Dec. 2018), pp.55-66, 12 p.

Subjects: Algeria; Marketing; Mass media; Social networking Web sites; Tourism

Journal Articles

Marketing innovation’s reality in tourism agencies from both perspectives : agency and customers -‘‘Elwafidine Tours agency case study’’

By: Shatarawi, Amal; al-Juri, Abd al-Rahman. Revue des Sciences Economiques, de Gestion et Sciences Commerciales. Vol. 11, no. 2 (Dec. 2018), pp.592-608, 17 p.

Journal Articles

Factors influencing Jordanian consumer’s intention to purchase branded product : a viewpoint of Yarmouk University student in Irbid city

By: al-Azzam, Abd al-Fattah Mahmud. Zarqa Journal for Research and Studies in Humanities. Vol. 18, no. 3 (2018), pp.552-560, 9 p.

Journal Articles

Evaluation of the relationship between the search habits of the consumers and companies use of SEO as a strategy for electronic marketing : applied to the Saudi market

By: Fayid, Abir al-Sayyid. Journal of Economics, Administrative and legal Sciences. Vol. 2, no. 13 (Oct. 2018), pp.159-178, 20 p.

Subjects: 21st. century; Consumers; Internet marketing.; Saudi Arabia

Journal Articles

Les réseaux sociaux numériques : les nouveaux outils du marketing

By: Abd al-Haqq, Sumayyah; Qurra, Amal. Revue Cahiers Economiques. Vol. 9, no. 2 (Sep. 2018), pp.461-475, 15 p.

Journal Articles

The role of electronic promotion of terrorism through social networks in the spread of terrorists recruiting the youth : applied to the Kingdom of Saudi Arabia

By: Fayid, Abir al-Sayyid. Global Journal of Economics and Business. Vol. 5, no. 1 (Aug. 2018), pp.109-125, 17 p.

Journal Articles

L’hypermarché uno bab ezzouar face à la stimulation visuelle

By: Amgoud, Dalilah; Bin Isa, Innabi. Revue Reformes Economiques et Intégration En Economie Mondiale. No. 25 (2018), pp.1-21, 21 p.

Subjects: Consumer behavior; Marketing; Markets

Journal Articles

The application of ICT in sport marketing field : case of Algeria

By: Muqrani, Abd al-Hadi; Bin Jirua, Hakim. Revue des Économies Nord Africaines. Vol. 14, no. 18 (2018), pp.53-63, 11 p.

Subjects: Algeria; Case studies; Internet marketing.; Sports marketing

Journal Articles

Marche Africain et internationalisation des pme Algeriennes

By: Abid, Samiyah; Suwak, Fatimah al-Zahra. Revue D'économie et de Statistique Appliquée. Vol. 15, no. 1 (Jun. 2018), pp.24-35, 12 p.

Journal Articles

L’influence des caracteristiques du produit sur la perception de personnalite de la Marque "VENUS"

By: Bu Ushshah, Fawziyah; Lalawi, Umar. Revue D'économie et de Statistique Appliquée. Vol. 15, no. 1 (Jun. 2018), pp.68-82, 15 p.

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